LAHORE (March 05 2004): Pakistan Poultry Association (PPA) has asked the government to take immediate notice of media campaign launched by international fast food chain, which by announcing the import of disease free chicken from abroad, is trying to give an impression that the chicken available in Pakistan is not disease free.

M. Yousaf Ihsan, Chairman Pakistan Poultry Association told Business Recorder here on Thursday that it is unfortunate that this food chain while marketing its chicken products is trying to create doubts about the quality of the chicken produced by the local industry.

"It is not a good business practice, hence the government must take notice of this", he added.

He was of the view that multinational companies have launched a negative campaign against the Pakistani chicken so as to check its export.

He said that PPA has given a deadline of one-week to this food chain for stopping this campaign.

PPA is also writing letters to President, Prime Minister, Commerce Minister, Chairman Export Promotion Bureau and editors of the leading newspapers of the country to apprise them about their apprehensions.

Courtesy Business Recorder