Pakistan shines at fruit
logistica 2010
(Berlin,
3rd February 2010) It was never easy , without the help of
the Trade Development Authority of Pakistan (TDAP), for
Fresh Produce Exporters to exhibit their products at Fruit
Logistica 2010 , 3-5 February Berlin Germany( world´s
leading exhibition for the promotion and marketing of Fruits
and Vegetable) to exhibit their products in such a great
way: Pakistan,s ever strongest participation in Fruit
Logistica.
Pakistan has a national pavilion in Hall 7.2c which is the
most important hall in terms of visitors flow, TDAP has
accommodated leading exporters this year with 12 Sqm Stand
for each company .A delegation of about 50 growers and
exporter from all part of Pakistan has also visited the show
to see new technologies available for pre/post harvest .
This is for sure a first steps to let our growers and
exporters avail opportunities open at Fruit Logistica where
some more than 55,000 trade visitors are visiting the show
from 120 countries.
Exporters from Pakistan have got some hundred of new
contacts from all over the world which will ultimately help
them increase their exports and this will be one of the tool
to generate foreign exchange for Pakistan.
Pakistan Horticulture Development and Export Company
has also accommodated 5 leading kinno growers in
their stand at Hall 7,2c.
Pakistan’s Ambassador to Germany Mr.Shahid A. Kamal
inaugurated the Pakistan Pavilion and visited the
stalls at the exhibition and met with Pakistani
traders as well as officials of the exhibition
management. The Ambassador said that the world’s
leading exhibition provides great opportunity for
promotion, development and marketing of fruits and
vegetable products. He said that there was a need
for more intensive interaction between farmers and
exporters to upgrade quality of fruit and vegetable
products, he also lauded the efforts made by Nasa
International (Messe Berlin,s representative for
Pakistan) in coordinating the entire activities from
Pakistan.
The Ambassador also formally launched The Pakistan
Food Journal at the Fruit Logistica 2010 , the first
B2B trade magazine of Pakistan which represents the
entire spectrum of the food industry including all
kind of Food products , Services and Technologies.
A total of 2,302 exhibitors from 71 countries (2009:
2,283 from 78 countries) are present at FRUIT
LOGISTICA 2010 from 3 to 5 February giving an
unparalleled overview of global fruit and vegetable
production and trade. Exhibitors at the leading
trade fair for the international fresh produce trade
will include all of the key global players as well
as small and medium-sized companies involved in the
produce value chain.
Mexico is the official FRUIT LOGISTICA 2010 partner
country. The northernmost Latin American nation,
which is celebrating its bicentennial year as an
independent country in 2010, is planning it's
biggest-ever appearance at the world's leading trade
fair for fresh produce. Mexico is represented by a
large number of growers, organisations and trade
associations in Hall 25 at the Berlin Exhibition
Grounds.
FRUIT LOGISTICA 2010 offers an outstanding
conference programme with comprehensive background
information and valuable insights for international
fresh produce trade professionals.
Courtesy: The NATION