|
Powering national growth through rice export
ARTICLE (May 21 2003) : Since its inception in 1964, MATCO has been a trusted name for high quality Basmati Rice.
MATCO's name has been abridged from its mother company M.A. Trading Company to retain the old name as a good omen.
MATCO had a humble beginning and initially dealt in rice processing machinery.
Today the MATCO group of companies comprise of MATCO Engineering, MATCO Rice Processing Pvt Ltd (MRP), Fiyaz Centre and Pakistan Rice Complex.
In 1972 MATCO installed a 6 ton per-hour capacity Rice Husking and Milling Plant of "SATAKE" JAPAN by the name of JAWED RICE MILLS, Larkana. This plant was designed to process Sindh's IRRI-6 rice.
MATCO has also supplied several Rice Husking and Processing units to various Government organisations such as Rice Export Corporation of Pakistan (RECP), and private companies in the Punjab and Sindh.
Foreseeing the increasing demand of basmati rice by the international buyers, in 1990 MATCO decided to relocate its processing plant to Karachi.
Today MATCO Rice Processing Plant is situated on more than 60000 sq.ft in F.B. Industrial Area, Karachi, Pakistan.
MATCO holds not only the credentials of working on the worlds most modern rice processing plant by Satake-Japan but also of producing well cleaned, graded and textured Basmati & IRRI rice for its valued customers in any quantity.
According to Mr Jawed Ali Ghori, the CEO of MATCO, MATCO Rice Processing Plant was set up "To provide customers across the globe with the most premium rice maintaining highest levels of quality in all stages of procurement and processing.
And to conduct business in an ethical and professional manner so as to maximise the wealth of all the company's stakeholders; the employees, customers, suppliers, community and the Nation." MATCO aims to be to be an Innovative, Customer focused and a Quality conscious company.
MATCO promises to provide products of premium quality consistently, establish cordial everlasting relationships and deliver value with the all the stakeholders.
MATCO believes that the biggest asset of the company are its employees and therefore continues to invest in them.
The management is determined to carry out business ethically and professionally and to strategically manage the business.
Mr Khalid Ghori, Director Production and Procurement, firmly believes that providing superior quality consistently at competitive rates and on time delivery are the key to success in this business.
"Our business is built on mutual trust of proving value, and MATCO's Quality Policy is a proof how strongly the principle of quality is embedded in the overall management of the company. We have installed state of the art equipment by Stake Japan and Stake Color Sorter Machine to give our customers unmatched quality. At MATCO the race for Quality knows no finish line."
MATCO's concern for quality is reflected in the ISO-9002 certificate and the H.A.C.C.P system (Food Safety
Programme). These are however only the initial rungs of the quality ladder and for MATCO this is only the beginning of its quest for quality.
MATCO markets its superior quality basmati rice under the brand name of
FALAK. According to Mr Tariq Ghori, Director Marketing and Exports, "FALAK Basmati rice is the most premium basmati rice money can buy.
FALAK is characterised by a unique aroma, extra length and slender grain, high nutritional value, low fat content, fluffy texture and easy digestibility, FALAK simply tastes divine.
It is being exported to USA, Canada, UK, Middle East, Australia, Sri Lanka and New Zealand and Mauritius.
FALAK Rice is the Princess of Basmati and it will make your everyday meals into Royal feasts."
According to Mr Jawed Ghori, CEO MATCO, when in 2001 when we were awarded a trophy for the 5th largest Basmati Rice exporter in Pakistan, we promised ourselves to be in the top 3 exporters next year.
This year by the Grace of Allah, support of family, sincerity of suppliers, loyalty of customers and devotion of our team members, MATCO is the 3rd largest Basmati Exporter in Pakistan. And is also awarded the Best Price in IRRI-6 Rice."
Since 1964 MATCO has come a long way. Today MATCO has carved itself a name both in the local and international market. MATCO's success and achievements are a reflection of its policy QUALITY -- NO COMPROMISE!
Source: Business
Recorder
|
Pakissan.com;
|
